
MATREU | Austin, TX
Sep 2024 - Dec 2024
- Evaluated 20+ Amazon ad campaigns using Helium10, measuring ROI, engagement, and product performance.
- Conducted A/B tests on product pages and creatives to identify high-converting strategies and optimize listings.
- Built data-driven dashboards and trained advertising models on 12 months of click and conversion data to monitor key KPIs.
- Automated ETL processes to streamline marketing and sales data collection, cleaning, and integration.
- Built predictive models to forecast sales trends, guide marketing efforts, and optimize advertising budget allocation.

Northeastern University | Boston, MA
Dec 2023 - Jun 2024
As a Graduate Teaching Assistant for "DS 5110: Data Management and Processing":
- Guided 40+ students through data modeling, ER diagrams, database design, and normalization up to BCNF.
- Evaluated SQL queries, OLAP analysis, and semi-structured data tasks using Python, MongoDB, and XPath.
- Hosted weekly lab sessions on data cleaning, schema design, query tuning, and project debugging with Python and SQL.

Dynflux | Boston, MA
Jan 2022 - Dec 2023
- Developed predictive models using Python and SQL, optimizing marketing spend and increasing campaign ROI by 15%.
- Built Tableau dashboards to track funnel KPIs, customer engagement, and omnichannel sales trends for executives.
- Worked with developers to embed predictive insights in commerce apps, boosting user journeys and retention.
- Engineered features from raw clickstream and transaction data to improve model accuracy and segment targeting.

Turkcell | Istanbul, Turkey
Dec 2020 - Jan 2022
- Monitored KPI trends for SME and Key Accounts, providing insights to support revenue targets and budget planning.
- Developed SQL scripts for customer segmentation and personalized campaigns, reducing churn and boosting ARPU.
- Consolidated multi-channel sales data and prepared executive dashboards and presentations using Excel and Power BI.
- Provided timely datasets and ad hoc analyses to McKinsey consultants to support company-specific strategic reports.
- Provided all departments with needed data, ensuring timely and accurate information flow throughout the organization.

Microsoft | Istanbul, Turkey
Dec 2020 - Jun 2021
- Developed 5 Azure projects using Cognitive Services (Bing, Speech, OCR, Face/Emotion) to solve real-world problems.
- Led hands-on workshops on Azure and ML, mentoring 100+ students to deploy Cognitive APIs with Python and SDKs.
- Built a Power BI dashboard for COVID-19 tracking, integrating live data to enhance real-time analysis and decisions.